Search results for author:"Pilsik Choi"
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Differential Effects of Marketing Messages in Online Advertising for an MBA Program
Michael Harris; Carolyn Musgrove; Kathryn Ernstberger; K. Cox; Pilsik Choi
International Journal of Technology and Educational Marketing Vol. 7, No. 1 (January 2017) pp. 15–25
As Business programs compete for prospective MBA students, they need to understand what messages capture the attention of these students, prompting them to seek additional information about the program. In light of new program options and the...