Abstract

Describes a study of urban television viewers in India that examined television as an educational medium for promoting health and nutrition information. Data are reported on audience characteristics, viewing patterns and times, special audience programs, health and nutrition programs, format preferences, and audience reaction. (EAM)

Citation

Saibaba, A. (1993). Television for the Promotion of Health and Nutrition Information--A Study of Indian Urban Viewers. Educational Media International, 30(2), 104. Retrieved August 10, 2024 from https://www.learntechlib.org/p/164583/.

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Keywords

• Audience Analysis
• audience response
• Educational Television
• Foreign Countries
• Health Education
• Mass Instruction
• Mass Media
• Nutrition Instruction
• Tables (Data)
• Television Research
• Television Viewing
• Urban Population