Increasing Link Marker Effectiveness for WWW and Other Hypermedia Interfaces: An Examination of End-User Preferences

Charles J. Kacmar; John R. Carlson

Journal of the American Society for Information Science Vol. 50, No. 5 (1999) pp. 386–98

Results of two studies of user design preferences for link markers--entities that signify pathways to additional information in hypermedia information systems--indicate that, in general, link markers that employ color and bound objects are the most...