Building Collegiate E-Loyalty: The Role of Perceived Value in the Quality-Loyalty Linkage in Online Higher Education

Brandon Kilburn; Ashley Kilburn; Dexter Davis

Contemporary Issues in Education Research Vol. 9, No. 3 (2016) pp. 95–102

E-service quality of online higher education reflects the student's perception of quality of online exchanges across four dimensions: fulfillment, efficiency, system availability and privacy. This study links e-service quality to intentions to...