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Ten Research-Based Principles for Designing Multimedia Instruction

, University of California, United States


This presentation examines research-based principles for how to design computer-based multimedia instruction. The introduction explores how learning works and how instruction works, with a focus on e-learning environments. The next section on techniques for reducing extraneous processing examines the coherence, signaling, contiguity, and redundancy principles. The next section of techniques for managing essential processing examines the segmenting, pretraining, and modality principles. The final section on techniques for fostering generative processing examines the personalization, voice, and embodiment principles. Concrete examples of how to apply the principles are provided.


Mayer, R. Ten Research-Based Principles for Designing Multimedia Instruction. Presented at E-Learn: World Conference on E-Learning. Retrieved June 27, 2022 from .