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Digital Citizenry and Personal Branding: An IoT Data Function

, , Indiana University and Purdue University, United States ; , , , Indiana University & Purdue University, United States

EdMedia + Innovate Learning, in Amsterdam, Netherlands ISBN 978-1-939797-42-1 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC


Personal Branding is a way to elevate oneself in new marketing concept. For many, building and managing a personal brand is about value, mission, image, and vision. However, with the shift in the marketspace and the rise of the Internet of Things (IoT), Personal Branding has become a data function and a summation of all one’s digital footprints, and how we are seen by Databots and not just from one’s own spectacles or as perceived by others. We are witnessing an upsurge in the use of deep machine learning and predictive analytics to profile and select talents using their personal brand as a data function of their web presence and digital citizenry. We conducted a survey and we observed how many students are not fully aware of their web presence/digital citizenry and how all their digital footprints from their social and professional networks can and will be used to profile them. After identifying this problem, we examined the idea of building and managing a personal brand- with high value by exploring the depths of “Digital Citizenship” concept. To solve this problem, we developed a Personal Branding tool that allows students to develop and promote their own Personal Brand using a Digital Passport. This Digital Citizenry application will also allow students to become fully aware of their Web Presence and manage, facilitate and monitor their Social and Professional Networks with a built-in Digital Footprint Analyzer and their very own Social Media Manager.


BenMessaoud, F., Kshirsagar, N.V., Handlon, H., Hall, D. & Husted, T. (2019). Digital Citizenry and Personal Branding: An IoT Data Function. In J. Theo Bastiaens (Ed.), Proceedings of EdMedia + Innovate Learning (pp. 141-147). Amsterdam, Netherlands: Association for the Advancement of Computing in Education (AACE). Retrieved November 29, 2021 from .