Search results for author:"Bahiyah Omar"
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Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage
International Journal of Interactive Mobile Technologies Vol. 14, No. 4 (Mar 12, 2020) pp. 121–137
Internet users are increasingly becoming self-publishing consumers. Applying the Uses and Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of consuming, participating and producing behaviors, and examined...