Construction and Validation of a Social Presence Scale for Measuring Online Learners' Involvement
Myunghee Kang, Hyungshin Choi, Sunghee Park, Ewha Womans University, Korea (South)
EdMedia + Innovate Learning, in Vancouver, Canada ISBN 978-1-880094-62-4 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC
The purpose of the present study is to develop a social presence scale to measure students' involvement during e-learning. Based on the results of a literature review, three subcomponents of social presence were identified: co-presence, influence, and cohesiveness. For the preliminary study, 18 items were constructed and administered to 418 college students in Korea. Based on the results of an EFA (Exploratory factor analysis), the items were modified and added. The main study was conducted with twenty seven items and administered to 305 college students. This research reports the reliability and validity of the new scale. The emerged dimensions of social presence through a construct validation process were validated. A follow-up study is in progress to conduct a CFA (Confirmatory factor analysis) to confirm construct validity.
Kang, M., Choi, H. & Park, S. (2007). Construction and Validation of a Social Presence Scale for Measuring Online Learners' Involvement. In C. Montgomerie & J. Seale (Eds.), Proceedings of ED-MEDIA 2007--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 1829-1833). Vancouver, Canada: Association for the Advancement of Computing in Education (AACE).
© 2007 Association for the Advancement of Computing in Education (AACE)