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Adoption of Social Media in Education: A Cross-cultural Study

, University of Jyväskylä, Finland ; , Alexander Technological Educational Institute of Thessaloniki, Greece ; , Middlesex University, United Kingdom ; , Ministry of Education, Greece

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in New Orleans, LA, USA ISBN 978-1-939797-12-4 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA


Social media in education has the potential to enable new pedagogic student-centered ways by their bottom-up approach for supporting knowledge activities that harness collective intelligence unlike the hierarchical teacher-centered approaches. This paper discusses the opportunities and challenges posed by the fast growth of social media and the readiness for their adoption in education. It identifies the challenges which are included in educational use of social media. The paper presents the rationale of the SIMS (Social Media Networker) EU project. Primary data collected from both staff and students, across two countries (Greece and the UK), as well as secondary data from Finland are reported and analyzed. The paper concludes with lessons learned and provides guidelines for effective use of social media based on the core values of adoption, honesty, transparency and trust. Distribution of knowledge and responsibility is emphasized instead of centralization. The paper also suggests fut


Makkonen, P., Siakas, K., Georgiadou, E. & Siakas, E. (2014). Adoption of Social Media in Education: A Cross-cultural Study. In T. Bastiaens (Ed.), Proceedings of World Conference on E-Learning (pp. 1246-1251). New Orleans, LA, USA: Association for the Advancement of Computing in Education (AACE). Retrieved July 20, 2019 from .



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