Maintaining a Competitive Edge: How Trends Drive Innovations for Online Education in Higher Education
Purchase or Subscription required for access
Purchase individual articles and papers
Subscribe for faster access!
Subscribe and receive access to 100,000+ documents, for only $19/month (or $150/year).
Already have access?
Institutional Subscription
You don't appear to be accessing the site through a subscribing institution (your IP address is 54.89.24.147).
If your university, college, or library subscribes to LearnTechLib, you may be able access full text articles through a login page.
You can search for your instition by name or by location.
Author
Society for Information Technology & Teacher Education International Conference, Mar 18, 2019 in Las Vegas, NV, United States ISBN 978-1-939797-37-7
Abstract
More institutions are offering their online degree programs, many of which target similar audience and enrollment. How can campus leaders and professionals strategically lead their online programs in an increasingly competitive market in higher education? What trends and innovations in online education will have the greatest impact on an institution’s ability to maintain a competitive edge? What is the market niche for institutions that the “bigger is better” mode is not their current aspiration? Using four pioneer public institutions in online education as examples, this paper contextualizes several critical trends into specific innovations that were adopted by these institutions. To this end, these institutions continue to maintain their competitive edge in online education nationally and internationally.
Citation
Lin, H. (2019). Maintaining a Competitive Edge: How Trends Drive Innovations for Online Education in Higher Education. In K. Graziano (Ed.), Proceedings of Society for Information Technology & Teacher Education International Conference (pp. 473-477). Las Vegas, NV, United States: Association for the Advancement of Computing in Education (AACE). Retrieved March 28, 2024 from https://www.learntechlib.org/p/207683.
© 2019 AACE