You are here:

Judging a Book by its Cover! Cultural Stereotyping of Interactive Media and its Effect on the Recall of Text Information
Article

, , Michigan State University, United States

Journal of Educational Multimedia and Hypermedia Volume 10, Number 2, ISSN 1055-8896 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA

Abstract

Humans often make assumptions about other people and ste-reotype them based on superficial cues. There is little re-search on whether people categorize computer programs in a similar manner. This study builds on existing research that indicated that people react to interactive media just as they react to other people (Reeves & Nass, 1996). Specifically this study investigated whether ESL students stereotype a multimedia computer tutorial as being native or non-native and how this perception affects the recall of information. Participants worked with two versions of a language tutorial that were identical in all respects except that (a) one program was given an Anglo-Saxon name (Susan) while the other was given a Spanish name (Carmen); (b) one was supposedly programmed in the USA while the other was programmed in Mexico; and (c) one program read out the instructions in a native (i.e., Midwestern) accent while the read out the same instructions in a fluent and clear Spanish accent. The infor-mation on which the participants were tested was presented as just text on a screen that is it was not voiced. Results showed that participants who worked with the native speak-ing computer recalled significantly more information that the participants who worked with the non-native speaking com-puter. The self-reported evaluation showed no significant difference in the perception of credibility. These results seem to indicate that people's responses to interactive media are similar to their responses to other people and are prone to stereotyping as well. Implications for the research and design of educational technology are also discussed.

Citation

ALVAREZ-TORRES, M.J. & MISHRA, P. (2001). Judging a Book by its Cover! Cultural Stereotyping of Interactive Media and its Effect on the Recall of Text Information. Journal of Educational Multimedia and Hypermedia, 10(2), 161-183. Norfolk, VA: Association for the Advancement of Computing in Education (AACE). Retrieved November 14, 2019 from .

Keywords

References

View References & Citations Map

These references have been extracted automatically and may have some errors. Signed in users can suggest corrections to these mistakes.

Suggest Corrections to References

Cited By

View References & Citations Map

These links are based on references which have been extracted automatically and may have some errors. If you see a mistake, please contact info@learntechlib.org.