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"Electronic Commerce Course in Business: Using Collaborative Hypermedia-Based Learning Experiences"

, , Montclair State University, United States

EdMedia + Innovate Learning, in Seattle, WA USA ISBN 978-1-880094-35-8 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC


The opening of the Internet and the World Wide Web (WWW) to businesses has introduced an entirely
new specialized area in Management Information Systems (MIS) called Electronic Commerce (EC). This paper
illustrates how EC provides rich pedagogical possibilities for collaborative learning using hypermedia, active
learning by doing, and constructivist teaching approaches. Selected universities in the country introduced EC
courses in their MIS programs to address new developments taking place in the Internet-enabled marketspace.
Content analysis of the course materials put out on the WWW by these selected universities in the ISWorldNet
Web site was the primary technique used in writing this paper. Kosiur (1997) defines EC as “…a system that
includes not only those transactions that center on buying and selling goods and services to directly generate
revenue, but also those transactions that support revenue generation such as..offering sales support and
customer service, or facilitating communications between business partners.”
The technological platform for conducting EC in the marketplace could also be used for student
instruction in recreating business Web sites. This is perhaps one of the course's primary strengths.
Furthermore, it lends itself to the pedagogy of collaborative learning where student teams take an active role in
constructing the knowledge they gain. Research is clearly supporting the efficacy of this technique in
effectively engaging student attention and energies. In a cooperative learning environment, the instructor
organizes content and topical activities around tasks, problems, and projects that student teams with a balanced
mix of abilities and backgrounds are designed to undertake (Adams and Hamm, 1998). Team members' social
skills, also called “interpersonal intelligence” according to Howard Gardner, encompassing interpersonal
communication, task management, group interaction, and conflict resolution are constantly honed throughout
the process.


Angeles, R. & Adams, D.M. (1999). "Electronic Commerce Course in Business: Using Collaborative Hypermedia-Based Learning Experiences". In B. Collis & R. Oliver (Eds.), Proceedings of ED-MEDIA 1999--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 1483-1484). Seattle, WA USA: Association for the Advancement of Computing in Education (AACE). Retrieved February 21, 2019 from .


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  1. Adams, D.M., & Hamm, M. (1998). Literacy in Science, Technology, and the Language Arts. Westport, Connecticut:

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