You are here:

Blended Learning in MBA Education: A Cross-Cultural Experiment ARTICLE

, , ,

Open Learning Volume 26, Number 3, ISSN 0268-0513

Abstract

e-Learning has entered the mainstream in higher education and many institutions are implementing technology-mediated learning at some level. This paper outlines the case of a course taught jointly in 2010 over three months by two graduate programmes in management at the University of Tsukuba in Japan and the Grenoble Ecole de Management in France through a video-conferencing system and other information and communications technology tools. The authors used a blended learning approach aimed at increasing collaboration among instructors and students remotely located. The results of a questionnaire survey of students conducted during the course provide practical recommendations for developing and managing a hybrid course balancing the positive aspects of e-learning with the benefits of face-to-face instruction, while suiting the participants' cultural learning preferences. Particular insights include selecting a relevant blended learning course topic, addressing student diversity and distinct learning motives, and bringing “tangible diversity” through the exchange of faculty. (Contains 1 figure and 2 tables.)

Citation

Magnier-Watanabe, R., Benton, C., Herrig, H. & Aba, O. (2011). Blended Learning in MBA Education: A Cross-Cultural Experiment. Open Learning, 26(3), 253-263. Retrieved August 17, 2018 from .

This record was imported from ERIC on April 19, 2013. [Original Record]

ERIC is sponsored by the Institute of Education Sciences (IES) of the U.S. Department of Education.

Copyright for this record is held by the content creator. For more details see ERIC's copyright policy.

Keywords