Journal of Marketing Education Volume 33, Number 2, ISSN 0273-4753
Recent years have seen unprecedented possibilities for the use of different technologies to enhance learning in marketing courses. Given the rapid and widespread diffusion of these technologies, particularly within the demographic of the student population, it is pertinent to explore and examine how such technologies can benefit student learning. This article discusses and empirically evaluates students' experiences of using Twitter as a tool to facilitate learning in marketing courses. Although Twitter's unique characteristics were used to enhance and facilitate the learning of marketing concepts, the use of Twitter also helped illustrate marketers' use of innovative technologies and, therefore, added valuable contemporary curriculum content. Using in-depth interviews, and a questionnaire to evaluate learning outcomes, this research concludes that students' perceptions of using Twitter were largely positive, though some anticipated and unanticipated barriers emerged to incorporating Twitter into marketing courses. Recommendations for adopting Twitter into the marketing curriculum are made, and future areas for research are identified.
Lowe, B. & Laffey, D. (2011). Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education, 33(2), 183-192.
Twitter vs. Facebook: Using Social Media to Promote Collaborative Argumentation in an Online Classroom
Marissa Owens & E. Michael Nussbaum, University of Nevada, Las Vegas, United States
E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2016 (Nov 14, 2016) pp. 1221–1234
Abeera Rehmat & Marissa Owens, University of Nevada, Las Vegas, United States
E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2016 (Nov 14, 2016) pp. 217–221
Jeffrey Carpenter, Elon University, United States
Contemporary Issues in Technology and Teacher Education Vol. 15, No. 2 (June 2015) pp. 209–234
Piti Kanjanapongpaisal, Sylvia Rogers & Whitney Bryan, University of South Alabama, United States
EdMedia + Innovate Learning 2012 (Jun 26, 2012) pp. 2145–2150
These links are based on references which have been extracted automatically and may have some errors. If you see a mistake, please contact email@example.com.