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Learners’ Viewing Behavior in Watching Instructional Video ---an Eye Tracking Analysis
PROCEEDINGS

, , Tokyo Institute of Technology, Japan, Japan

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Honolulu, Hawaii, USA ISBN 978-1-880094-90-7 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA

Abstract

Along with the prevailing usage of instructional video in mobile and e-learning, it is becoming urgent to understand how learners deploy their attention when they learn through video and thus to improve learning effectiveness. The aim of this paper is to provide a better understanding on viewing behaviors of learners when they watch an instructional video. Characteristic of their learning behaviors was analyzed using number of fixation, mean fixation duration and viewing ratio. Generally students paid a 72% attention to the video material in total. There was a moderate correlation between viewing ratio and learning performance (p=0.03), which proved “mind-on- eye” hypothesis. Slide layout, the location of text and pictures was discussed. Strategy on learning through instructional video as well as instructional video design is proposed.

Citation

Cao, J. & Nishihara, A. (2011). Learners’ Viewing Behavior in Watching Instructional Video ---an Eye Tracking Analysis. In C. Ho & M. Lin (Eds.), Proceedings of E-Learn 2011--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 1856-1864). Honolulu, Hawaii, USA: Association for the Advancement of Computing in Education (AACE). Retrieved August 22, 2019 from .

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