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Adopter Types of E-Learning Innovations in Higher Education. Empirical Findings.
PROCEEDINGS

, , Media Center, Technical University Dresden, Germany

AACE Award

EdMedia + Innovate Learning, in Lisbon, Portugal ISBN 978-1-880094-89-1 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

The present paper introduces empirical findings of the research project “Adoption of e-learning innovations in Higher Education”. The aim of the project was the characterization of teachers as potential adopters of e-learning innovations. Therefore the needs, motivation and attitudes of teachers in Higher Education toward e-learning innovations were analyzed by an empirical study. By using multivariate analysis (cluster analysis, factor analysis) four adopter types have been identified: young professionals, experienced explorers, preservers and reward seekers. The empirical findings can be used for designing target group-specific change management strategies during introducing e-learning innovations in academic teaching. The present article introduces the quintessence of the empirical study.

Citation

Fischer, H. & Köhler, Prof. Dr, T. (2011). Adopter Types of E-Learning Innovations in Higher Education. Empirical Findings. In T. Bastiaens & M. Ebner (Eds.), Proceedings of ED-MEDIA 2011--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 3298-3306). Lisbon, Portugal: Association for the Advancement of Computing in Education (AACE). Retrieved October 23, 2019 from .

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