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Using the Web in a Hybrid Course for Students of Business and Students of Technology
PROCEEDINGS

, University of Cincinnati, United States

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, Canada ISBN 978-1-880094-76-1 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA

Abstract

The University of Cincinnati Colleges of Business and Applied Science offer a course in International Marketing designed to build business and communication skills. This course has two components: one focuses on marketing issues. The other focuses on intercultural issues. To make students in the course more aware of both, the course is tied to the Communication Programme at the University of Tampere, Finland. Students exchange ideas using e-mail. They see and talk with each other via Web-based teleconferencing. This presentation discusses the course’s use of technology, including pedagogical and logistical issues. Course content and representative activities are detailed.

Citation

Geonetta, S. (2009). Using the Web in a Hybrid Course for Students of Business and Students of Technology. In T. Bastiaens, J. Dron & C. Xin (Eds.), Proceedings of E-Learn 2009--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (p. 1264). Vancouver, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved March 22, 2019 from .

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