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Gender Effects on Undergraduate Students' Preference for Educational Website Interface Design
PROCEEDINGS

, , Pennsylvania State University, United States ; , Kun Shan University, Taiwan

EdMedia + Innovate Learning, in Orlando, FL USA ISBN 978-1-880094-60-0 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

This study investigated undergraduate students' gender-specific preferences for three website interface design features, including color value (CV), major navigation buttons placement (BP), and navigation mode (NM). Two hundred and four undergraduates in a large northeastern research university in the U.S. were recruited to evaluate 20 pairs of webpage screenshots (i.e. investigating preferences for CV and BP) and 10 pairs of website prototypes (i.e. investigating preferences for NM) created by the first author. The participants were asked to indicate their within-pair preferences immediately after they viewed each pair of screenshots/websites. Each participant's choices were coded and categorized for analysis to determine gender effects on undergraduates' preferences for the aforementioned features. Findings and implications for educational website interface design were presented.

Citation

Hsu, Y.C., Ching, Y.H. & Lin, H. (2006). Gender Effects on Undergraduate Students' Preference for Educational Website Interface Design. In E. Pearson & P. Bohman (Eds.), Proceedings of ED-MEDIA 2006--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 658-665). Orlando, FL USA: Association for the Advancement of Computing in Education (AACE). Retrieved June 19, 2019 from .

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