Signs, symbols, and subjectivity: An alternative view of the visual
Computers and Composition Volume 22, Number 1 ISSN 8755-4615 Publisher: Elsevier Ltd
Though generally in agreement with Gunther Kress and his views favoring the multimodal workings of contemporary communication, the authors take issue with his construction of a binary opposition between words and images. This paper argues against the notion that images are inherently specific and full of meaning. Symbolic imagery and mood board examples are used to counter this view of visual communication workings.
McDonagh, D., Goggin, N. & Squier, J. Signs, symbols, and subjectivity: An alternative view of the visual. Computers and Composition, 22(1), 79-86. Elsevier Ltd.