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Corporate Schooling Meets Corporate Media: Standards, Testing, and Technophilia
ARTICLE

Review of Education, Pedagogy & Cultural Studies Volume 38, Number 2, ISSN 1071-4413

Abstract

Educational publishing corporations and media corporations in the United States have been converging, especially through the promotion of standardization, testing, and for-profit educational technologies. Media and technology companies–including News Corp, Apple, and Microsoft–have significantly expanded their presence in public schools to sell hardware and curriculum products such as tablets and learning software aligned with the Common Core State Standards. The growing role of for-profit media in public education is structural and systematic, and it has economic, political, and cultural implications for a society theoretically committed to democratic values. In this article, Kenneth J. Saltman details the tendencies of for-profit companies to standardize, homogenize, and automate knowledge, curriculum, and pedagogy. The first section of the article reviews the policy trends that established the standards, standardization, and technology regime that created the conditions for the education media/tech convergence and its consequences. The second section examines the economic interests driving the expansion of media and education companies, with a particular look at the expansion of tablet products; and the third section discusses the political and cultural implications of these trends.

Citation

Saltman, K.J. (2016). Corporate Schooling Meets Corporate Media: Standards, Testing, and Technophilia. Review of Education, Pedagogy & Cultural Studies, 38(2), 105-123. Retrieved April 23, 2019 from .

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