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Creativity in the Age of Technology: Measuring the Digital Creativity of Millennials

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Creativity Research Journal Volume 28, Number 2, ISSN 1040-0419


Digital technology and its many uses form an emerging domain of creative expression for adolescents and young adults. To date, measures of self-reported creative behavior cover more traditional forms of creativity, including visual art, music, or writing, but do not include creativity in the digital domain. This article introduces a new measure, the Creative Behavior Questionnaire: Digital (CBQD), which assesses self-reported creative behavior in the digital domain. High school students (N = 230) completed the CBQD, as well as several other measures of creativity and personality. Factor analysis revealed 3 factors: digital creativity achievement, school-based everyday creativity, and self-expressive digital creativity. Factor-based scales showed expected correlations with other creativity measures, as well as Big-Five personality traits and Unconventionality, supporting construct validity. Results indicate that the CBQD can be used as an independent or a supplemental measure of creative behavior.


Hoffmann, J., Ivcevic, Z. & Brackett, M. (2016). Creativity in the Age of Technology: Measuring the Digital Creativity of Millennials. Creativity Research Journal, 28(2), 149-153. Retrieved January 21, 2020 from .

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