Gender difference in social media group participation
Youmei Liu, University of Houston, United States
E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, British Columbia, Canada ISBN 978-1-939797-31-5 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA
The information via the social media is overwhelming It is impossible and unnecessary to track everything on the social media People join the social media groups based on their interest, needs and the nature of the groups The purpose of this study is to find out if there is any gender difference in the preference of joining social media groups The study was conducted in a 4-year higher education institution and the data were collected from over one thousand students Eight types of social media groups were presented to the participants They were asked to select top three groups that they prefer to join The data analysis indicates that both male and female students selected the same top two groups, but they differed in other six types of groups The detailed research study data will be shared with audience at the presentation
Liu, Y. (2017). Gender difference in social media group participation. In J. Dron & S. Mishra (Eds.), Proceedings of E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 709-714). Vancouver, British Columbia, Canada: Association for the Advancement of Computing in Education (AACE).
© 2017 Association for the Advancement of Computing in Education (AACE)
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