Strategies for Engaging Faculty in Instructional Design
Yingjie Liu, San Jose State University, United States ; Patrick Dempsey, Johns Hopkins University, United States
EdMedia + Innovate Learning, in Washington, DC ISBN 978-1-939797-29-2 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC
Lack of faculty buy-in is the number one obstacle to effective instructional design. This study presents the results of a national survey of institutes of higher education on the challenges faced by, and best practices used by, instructional design teams to increase faculty trust and buy-in for instructional design. Key findings suggest that personal contact with faculty is the most effective strategy; while forced compliance is the least. Approaching faculty in a pragmatic way, one-on-one and in response to their specific concerns and problems, is most effective; while offering workshops and marketing services more generally are the least effective approaches. Marketing works best when it is done on a personal level. Ultimately, instructional design teams can leverage faculty’s pragmatic concerns by training them individually, and on an as-needed basis, to utilize technologies that enhance student engagement, such as video and web-conferencing tools.
Liu, Y. & Dempsey, P. (2017). Strategies for Engaging Faculty in Instructional Design. In J. Johnston (Ed.), Proceedings of EdMedia 2017 (pp. 584-588). Washington, DC: Association for the Advancement of Computing in Education (AACE).
© 2017 Association for the Advancement of Computing in Education (AACE)