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Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of DG- Khan & Jampur Consumer’s
ARTICLE

, Indus International Institute DG-Khan, Pakistan

ILSHS Volume 54, ISSN 2300-2697

Abstract

The current study aims to investigate the relationship between country of origin and brand equity by incorporating moderating factor as brand awareness. The data is collected from consumers markets by using questionnaire. Thus, the study revealed significant relationship among country of origin and brand equity. Thus, brand awareness as moderator is also found significant between country of origin and brand equity.

Citation

Iqbal, S. (2015). Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of DG- Khan & Jampur Consumer’s. International Letters of Social and Humanistic Sciences, 54, 137-139. Retrieved May 26, 2019 from .

Keywords