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Exploring Relationship among Factors of Virtual Communities, Trust and Buying in Pakistan
ARTICLE

, Preston University, Pakistan ; , , , Lahore Leads University, Pakistan

ILSHS Volume 49, ISSN 2300-2697 Publisher: SciPress

Abstract

Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play role for the virtual communities. Virtual community is a group of people who share common interest and practices, who tend to communicate to each other on the regular base over internet via a common mechanism or location (e.g. social networking websites). Generally, virtual communities serve discussion forums where people communicate with each other and sharing common interest via an electronic media. Virtual communities play role both the retailer and consumer to communicate and discuss information regarding various product of interest.

Citation

Shafique, M.N., Ahmad, N., Kiani, I. & Ibrar, M. (2015). Exploring Relationship among Factors of Virtual Communities, Trust and Buying in Pakistan. International Letters of Social and Humanistic Sciences, 49, 115-122. SciPress. Retrieved February 19, 2019 from .

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