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The Impact of a Discontinuous Innovation: Outcomes Experienced by Owners of Home Computers
ARTICLE

Computers in Human Behavior Volume 5, Number 4, ISSN 0747-5632

Abstract

Offers a framework for conceptualizing the events that follow adoption of innovation. Surveys of home users of microcomputers are described that examined three outcomes of adoption: (1) degree of usage; (2) satisfaction; and (3) attitude toward the technology. Variations in the outcomes are examined, and further research needs are suggested. (46 references) (LRW)

Citation

McQuarrie, E.F. (1989). The Impact of a Discontinuous Innovation: Outcomes Experienced by Owners of Home Computers. Computers in Human Behavior, 5(4), 227. Retrieved May 24, 2019 from .

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Keywords