Historical Overview of Formative Evaluation of Instructional Media Products
ARTICLE
Marjorie A. Cambre
ECTAJTRD Volume 29, Number 1, ISSN 0148-5806
Abstract
Traces the use of formative evaluation from World War I training films up to the detailed models and microcomputer technology currently employed. The influences of research techniques, psychometrics, and mass communications theory on evaluation methodologies are discussed, and advances such as the Program Analyzer are described. Extensive references are provided. (Author/BK)
Citation
Cambre, M.A. (1981). Historical Overview of Formative Evaluation of Instructional Media Products. Educational Communication and Technology: A Journal of Theory, Research, and Development, 29(1), 3-25. Retrieved March 26, 2023 from https://www.learntechlib.org/p/169097/.

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