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Media Will Never Influence Learning

Educational Technology Research and Development Volume 42, Number 2, ISSN 1042-1629


Discusses different points of view about the impact of media on learning, motivation, and efficiency gains from instruction. The author's arguments about research and theory of media effects are summarized; reactions to the claim that media do not influence learning are characterized; and responses are given to Robert Kozma's specific criticisms (IR 529 138). (Contains 23 references.) (KRN)


Clark, R.E. (1994). Media Will Never Influence Learning. Educational Technology Research and Development, 42(2), 21-29. Retrieved January 18, 2021 from .

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