Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television
Mark S. Rosenbaum, Mauricio Losada Otalora, Germán Contreras Ramírez
Journal of Education for Business Volume 90, Number 4, ISSN 0883-2323
This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoretical perspectives to lend support to the conclusion that reality programs easily captivate their audiences by stimulating self-involvement. The authors present an assignment based on B. S. Bloom's (1956) revised taxonomy that educators can employ when incorporating reality programming into their courses. They then provide data to demonstrate direct and indirect measures of learning outcomes associated with reality programming in business curricula.
Rosenbaum, M.S., Otalora, M.L. & Ramírez, G.C. (2015). Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television. Journal of Education for Business, 90(4), 182-191. Retrieved March 22, 2023 from https://www.learntechlib.org/p/160118/.
ERIC is sponsored by the Institute of Education Sciences (IES) of the U.S. Department of Education.
Copyright for this record is held by the content creator. For more details see ERIC's copyright policy.
- Business Administration Education
- computer mediated communication
- Foreign Countries
- Instructional Innovation
- Online Surveys
- Outcomes of Education
- problem based learning
- Programming (Broadcast)
- student attitudes
- teaching methods
- Theory Practice Relationship
- undergraduate students