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Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television
ARTICLE

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Journal of Education for Business Volume 90, Number 4, ISSN 0883-2323

Abstract

This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoretical perspectives to lend support to the conclusion that reality programs easily captivate their audiences by stimulating self-involvement. The authors present an assignment based on B. S. Bloom's (1956) revised taxonomy that educators can employ when incorporating reality programming into their courses. They then provide data to demonstrate direct and indirect measures of learning outcomes associated with reality programming in business curricula.

Citation

Rosenbaum, M.S., Otalora, M.L. & Ramírez, G.C. (2015). Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television. Journal of Education for Business, 90(4), 182-191. Retrieved March 22, 2023 from .

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