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Toward a Typology of Business Education in the Internet Age
ARTICLE

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Decision Sciences Journal of Innovative Education Volume 2, Number 2, ISSN 1540-4595

Abstract

Many diverse forces are motivating institutions of higher education, particularly business schools, to develop and deliver education via the Internet. As higher education institutions explore this opportunity, the question of how courses and degree programs should be designed for effective online delivery via the Internet is a nontrivial concern and challenge. To address this concern and challenge, this paper articulates, defines, and justifies a typology consisting of four types of online distance education that can be pursued by institutions of higher education. The four online distance education types–Overview Model, Overview Model with Feedback, Technical-Skills Model, and Managerial Learning Model–can be differentiated along a number of "content-related," "delivery-related," and "learning-related" issues and have applicability at various educational levels. In addition, the paper highlights and discusses five key lessons for institutions to consider in their desire to launch online distance education initiatives. These lessons provide insights not only for launch success but also for the ongoing sustainability of online distance education.

Citation

Rungtusanatham, M., Ellram, L.M., Siferd, S.P. & Salik, S. (2004). Toward a Typology of Business Education in the Internet Age. Decision Sciences Journal of Innovative Education, 2(2), 101-120. Retrieved April 22, 2019 from .

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Cited By

  1. Does the Community of Inquiry Framework Predict Outcomes in Online MBA Courses?

    J Arbaugh, University of Wisconsin Oshkosh

    The International Review of Research in Open and Distributed Learning Vol. 9, No. 2 (Jun 30, 2008)

  2. Best Practices for Online Business Education

    Christian Grandzol & John Grandzol PhD, Bloomsburg University of Pennsylvania

    The International Review of Research in Open and Distributed Learning Vol. 7, No. 1 (Jun 13, 2006)

  3. Pedagogy First! Making Web-Technologies Work for Soft Skills Development in Leadership and Management Education

    Gareth Morgan & Jean Adams, Schulich School of Business, York University, Canada

    Journal of Interactive Learning Research Vol. 20, No. 2 (April 2009) pp. 129–155

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