Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influence
Marketing Education Review Volume 24, Number 3, ISSN 1052-8008
How interpersonal interactions within a course affect student satisfaction differently between face-to-face and online modes is an important research question to answer with confidence. Using students from a marketing course delivered face-to-face and online concurrently, our first study demonstrates that student-to-professor and student-to-student interactions have different effects on course satisfaction based on delivery mode. The second study provides evidence for the cause of this effect, demonstrating that course delivery mode adjusts students' interpersonal evaluations of other students, but not of the professor. These findings have important implications for course instructors and administrators.
Johnson, Z.S., Cascio, R. & Massiah, C.A. (2014). Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influence. Marketing Education Review, 24(3), 227-237.
- Business Administration Education
- College Students
- Conventional Instruction
- Delivery Systems
- Hypothesis Testing
- Interpersonal Relationship
- online courses
- Participant Satisfaction
- Peer Relationship
- Statistical Analysis
- student attitudes
- Teacher Competencies
- Teacher Student Relationship
Cited ByView References & Citations Map
Lee Heller, Nova Southeastern University, United States
Society for Information Technology & Teacher Education International Conference 2019 (Mar 18, 2019) pp. 81–91
Kim Livengood & Lesley Casarez, Angelo State University, United States
Global Learn 2015 (April 2015) pp. 410–414
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