College Student Satisfaction: The Impact of Facebook and Other Factors
Seth J. Powless, The University of Toledo, United States
The University of Toledo . Awarded
This study examined the impact of undergraduate college student Facebook usage on college student satisfaction. Participants in the study completed an electronic survey to determine academic Facebook usage tendencies, non-academic Facebook usage tendencies, levels of involvement with in-person college-related activities, and feelings of being connected to the college or university environment. Both academic and non-academic Facebook usages, and level of satisfaction with the college experience were also topics of focus. Participants were undergraduate college students who were enrolled in Ohio colleges and universities during the spring of 2010. This study found that undergraduate college student Facebook usage impacts college student satisfaction, mediated by student's feelings of being connected to his or her college or university.
Data from this survey (Appendix B) are discussed in conjunction with an extensive study on student involvement, social media websites, and student satisfaction.
Participants reported using Facebook both for academic and non-academic purposes. Participants also reported using Facebook regularly, often multiple times a day for various activities. Data analysis conducted within this study suggest that participants who used Facebook regularly are more satisfied with various facets of their college experience, including academic and social experiences. This increase in level of satisfaction among participants appears to be mediated by feelings of being connected to the college or university environment. Results from the study have implications for both academic and student affairs professionals, concerning policy decisions on how college or university stakeholders utilize social media for academic purposes including pedagogy, recruiting, student learning, and student outreach.
Powless, S.J. College Student Satisfaction: The Impact of Facebook and Other Factors. Ph.D. thesis, The University of Toledo.
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Cited ByView References & Citations Map
Lee Heller, Nova Southeastern University, United States
Society for Information Technology & Teacher Education International Conference 2019 (Mar 18, 2019) pp. 81–91
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