You are here:

Applying the Technology Acceptance Model to Educational Hypermedia: A Field Study
PROCEEDINGS

, Ramapo College of New Jersey, United States

EdMedia + Innovate Learning, in Lugano, Switzerland ISBN 978-1-880094-53-2 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

This paper applies and evaluates the technology acceptance model (TAM) to an online course companion site of a textbook to be used by students in the study. After reviewing literature on TAM, this paper proposes and tests a set of hypotheses based on the theoretical relationships established in the TAM model. Results suggest that TAM is overall an effective tool for predicting user acceptance of such hypermedia-based systems and evaluating competing hypermedia-based educational products. Discussion and suggestions for future research are offered.

Citation

Gao, Y. (2004). Applying the Technology Acceptance Model to Educational Hypermedia: A Field Study. In L. Cantoni & C. McLoughlin (Eds.), Proceedings of ED-MEDIA 2004--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 652-655). Lugano, Switzerland: Association for the Advancement of Computing in Education (AACE). Retrieved November 14, 2019 from .

Keywords

References

View References & Citations Map

These references have been extracted automatically and may have some errors. Signed in users can suggest corrections to these mistakes.

Suggest Corrections to References