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Development of an online supplement to reduce ethnocentrism

, University of Montana, United States

University of Montana . Awarded


The late 20th century saw the fruition of globalization in industry, business and cultures. Commercial markets have the ability to adapt to change quickly in order to make a profit. By its very nature, the education system is lagging behind, because the structure of the traditional systems does not adjust quickly to new outside developments. Educational technology, specifically online education, presents a very flexible alternative that can provide a more timely response.

This study addresses the question of whether online supplements can reduce ethnocentricity in students. The data accumulated through an established ‘global-mindedness’ questionnaire in both, a traditional International Business course and an International Business course with an online supplement, suggest that online supplements are a valuable tool to reduce levels of ethnocentricity in students.

The pre-test showed no significant difference in global mindedness between the students of the ‘experiment class’ (online group) and the students in the ‘traditional class’ (control group). The post-tests, however, conducted in both student groups, showed a significant difference in global mindedness in the students that were instructed via online technology. The ‘global-mindedness’ scores of the students in the control group were actually lower in the post-test, compared to the pre-test. This suggests that teaching multicultural issues in a traditional classroom environment, over a short period of time, is not an effective way to increase multicultural awareness and global-mindedness among participating students.

Furthermore, the multicultural online supplement prototype developed for this study provides important information regarding a student friendly online platform structure suggested teaching content, and a teaching technique that can be attached to existing university courses. The results of this study are of value for curriculum designers, administrators and instructors. In closing, based on this study's findings, multicultural online supplements can aid in educating the next generation of graduates to perform successfully in global markets and societies, by reducing ethnocentric attitudes in students, while increasing multicultural awareness and global-mindedness.


Fluck, U. Development of an online supplement to reduce ethnocentrism. Ph.D. thesis, University of Montana. Retrieved March 23, 2019 from .

This record was imported from ProQuest on October 23, 2013. [Original Record]

Citation reproduced with permission of ProQuest LLC.

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