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Online networks in process change and innovation

, Northern Kentucky University, United States

Northern Kentucky University . Awarded


This study focuses on the role of online networks within organizations. Online networks have experienced rapid diffusion for social applications but have experienced relatively slow diffusion in the organizational world. Innovation of online networks provides a communication tool supporting information exchange, strengthening ties in a professional organization where problem solving and the conceptualization of ideas are critical to success. The phenomenon of social network sites offer capabilities for the advancement of communication within organizations beyond the traditional function of basic applications, there have been few systematic analyses of this potential. Through an examination of online networks this study explores the history and scholarship of social network models. Two principal theoretical perspectives corresponding with the adoption of new forms of technology are integrated. A series of hypotheses are tested against data gathered from employees from two organizations involved in higher education. Finally, this research conducts a case study examining organizational implementation.


Mortensen, T. Online networks in process change and innovation. Master's thesis, Northern Kentucky University. Retrieved February 15, 2019 from .

This record was imported from ProQuest on October 22, 2013. [Original Record]

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