The effect of televised news display elements on the retention of content by college students
Murat Korkmaz, Central Missouri State University, United States
Central Missouri State University . Awarded
This study examines viewers' retention of content of televised news broadcast display elements, such as Storyboard, Headline text, and Sportsline text. The sample data were collected from male and female, undergraduate and graduate college students. Students were asked to volunteer from a Midwestern regional comprehensive university. The volunteers watched a four-minute selection of a CNN broadcast and then completed a demographic questionnaire and answered questions about the broadcast to measure retention of content of information presented. There was one null hypothesis that was accepted and three null hypotheses that were rejected. The results from the ANOVA revealed that there was a statistically significant difference on the retention of content from Storyboard than Headline text and Sportsline texts. The results from the ANOVA did not show statistically significant differences between gender (p=.291) or education level (p=.638) on the retention of content from the information presented.
Korkmaz, M. The effect of televised news display elements on the retention of content by college students. Master's thesis, Central Missouri State University.
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