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University Strategies in the Online Learning Marketplace
PROCEEDINGS

, , Edith Cowan University, Australia

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Montreal, Canada ISBN 978-1-880094-46-4 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA

Abstract

Universities worldwide are faced with enormous challenges as they decide on how the rapid changes in technology and the widespread availability of the Internet will impact upon their modes of operation. This paper examines the strategic planning implications of cost, risk, quality, and potential outcomes driving universities' investments in online learning. It explores a continuum of valid strategic positions universities can adopt, based on their analysis of these factors.

Citation

Herrington, J. & Deden, A. (2002). University Strategies in the Online Learning Marketplace. In M. Driscoll & T. Reeves (Eds.), Proceedings of E-Learn 2002--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 1403-1406). Montreal, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved October 21, 2019 from .

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