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Shopping Mode Images of Internet & Print Catalogs: Individual Perceptions vs. Important Others’ Perceptions
Article

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WEBNETJ Volume 1, Number 4, ISSN 1522-192X Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA

Abstract

Internet catalogs present a different environment for marketing activities than traditional print catalogs. However, relatively little is understood regarding factors that might influence shopping via Internet catalogs. Previous research on catalog shopping has emphasized issues associated with print catalogs (e.g., individuals™ perceptions of catalog shopping). The authors report the results of an exploratory study that extends research on individuals™ shop- ping-mode-images of Internet and print catalogs, and examines the effects of important other people. Key findings suggest that individuals hold similar opinions as important others™ regarding print catalog shopping, however, there are significant differences relating to Internet catalog shopping.

Citation

JONES, J.M. & VIJAYASARATHY, L.R. (1999). Shopping Mode Images of Internet & Print Catalogs: Individual Perceptions vs. Important Others’ Perceptions. WebNet Journal: Internet Technologies, Applications & Issues, 1(4), 24-32. Charlottesville, VA: Association for the Advancement of Computing in Education (AACE). Retrieved February 29, 2020 from .

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