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Journal of Marketing Education

August 2011 Volume 33, Number 2

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Table of Contents

Number of articles: 7

  1. What Is the Impact of Online Resource Materials on Student Self-Learning Strategies?

    David John Dowell & Felicity A. Small

    The purpose of this article is to examine how students are incorporating online resources into their self-regulated learning strategies. The process of developing these learning strategies and the ... More

    pp. 140-148

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  2. Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education

    Justin C. W. Debuse & Meredith Lawley

    Timely, constructive feedback on assessment is critically important to students and yet is increasingly difficult for time-poor academics to consistently provide. Marketing educators also face... More

    pp. 160-170

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  3. Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms

    Candice R. Hollenbeck, Charlotte H. Mason & Ji Hee Song

    The design of a course has potential to help marketing students achieve their learning objectives. Marketing courses are increasingly turning to technology to facilitate teaching and learning, and ... More

    pp. 171-182

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  4. Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course

    Ben Lowe & Des Laffey

    Recent years have seen unprecedented possibilities for the use of different technologies to enhance learning in marketing courses. Given the rapid and widespread diffusion of these technologies,... More

    pp. 183-192

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  5. Learning by Tweeting: Using Twitter as a Pedagogical Tool

    Shannon B. Rinaldo, Suzanne Tapp & Debra A. Laverie

    Marketing professionals use Twitter extensively for communicating with and monitoring customers, for observing competitors, and for analyzing chatter concerning brands, products, and company image.... More

    pp. 193-203

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  6. Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition

    Nathaniel J. Payne, Colin Campbell, Anjali S. Bal & Niall Piercy

    The goal of this study is to evaluate the effectiveness of an experiential learning social media project that was integrated into a graduate marketing class. As part of the semester-long project,... More

    pp. 204-216

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  7. Using Second Life to Teach about Marketing in Second Life

    Wade Halvorson, Mike Ewing & Lydia Windisch

    There are compelling reasons for educators to consider incorporating virtual worlds (VWs) in their marketing curriculum. That said, the ways in which VWs can be implemented into the teaching... More

    pp. 217-228

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