Search results for author:"Naveed_Ahmad"
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Hypothesis and Conceptual Framework Development of Cross Cultural Training and Perceived Success of Expatriates
International Letters of Social and Humanistic Sciences Vol. 50 (Mar 23, 2015) pp. 44–50
Rising trends of globalization in economic, managerial and social arenas have resulted in interpersonal contacts across the cultures. Multinational companies are increasingly focusing on trainings of their employees for improvement of performance....
International Letters of Social and Humanistic Sciences Vol. 49 (Mar 10, 2015) pp. 12–20
This study was carried out to find out the impacts of comic factor in TV advertisement on buying behavior of college and university students. Questionnaire was designed and used to gauge the effects of comedy in advertisements. Sample size was 120...