Search results for author:"Yowei_Kang"
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Big Data Analytics in Undergraduate Advertising Curricula: A Global Survey of Higher Education Institutions
International Journal of Technology and Educational Marketing Vol. 8, No. 1 (January 2018) pp. 34–47
The rapid ascent of data-driven advertising practices has allowed advertising professionals to develop highly-targeted and personalized advertising campaigns. The success of data-driven advertising relies on if future professionals are proficient...