Search results for author:"Wade Halvorson"
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Third Places Take First Place in Second Life: Developing a Scale to Measure the ‘Stickiness’ of Virtual World Sites.
Journal of Virtual Worlds Research Vol. 3, No. 3 (Nov 13, 2010)
The objective of this study is to examine what drives visitor retention in successful businesses operating in online virtual world environments. The study draws motivation from increasing anecdotal evidence reporting on high profile corporate brands ...