Search results for author:"Wade Halvorson"
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Journal of Marketing Education Vol. 33, No. 2 (August 2011) pp. 217–228
There are compelling reasons for educators to consider incorporating virtual worlds (VWs) in their marketing curriculum. That said, the ways in which VWs can be implemented into the teaching curriculum are many and varied. This article reports on...
Third Places Take First Place in Second Life: Developing a Scale to Measure the ‘Stickiness’ of Virtual World Sites.
Journal of Virtual Worlds Research Vol. 3, No. 3 (Nov 13, 2010)
The objective of this study is to examine what drives visitor retention in successful businesses operating in online virtual world environments. The study draws motivation from increasing anecdotal evidence reporting on high profile corporate brands ...
Decision Sciences Journal of Innovative Education Vol. 9, No. 3 (September 2011) pp. 485–492
The rise in interactive digital media has catapulted faculty-student contact abilities from the traditional Web 1.0 model to a post-Web 2.0 world where students and faculty can have much more interaction in classroom exchanges. Since business cases...
Education Research and Perspectives Vol. 41, No. 1 (June 2014) pp. 1–24
Ensuring that university graduates are ready for their professional futures is a complex undertaking that includes, but is not limited to, the development of their professional knowledge and skills, and the provision of empowering learning...