Search results for author:"Thomas C Reeves"
Total records matched: 1 Search took: 0.169 secs
You may get more results with author:"Thomas C Reeves".
Journal of Interactive Learning Research Vol. 16, No. 4 (October 2005) pp. 353–367
** Invited as a paper from ED-MEDIA 2004 ** In business and commerce, the concept of marketing myopia has been a useful tool to predict, analyze and explain the rise and fall of businesses. In this article, we question whether the concept can...