Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television

Mark S. Rosenbaum; Mauricio Losada Otalora; Germán Contreras Ramírez

Journal of Education for Business Vol. 90, No. 4 (2015) pp. 182–191

This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore ...