Search results for author:"Mansoor Ahmad"
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Managing Service Quality Customer Loyalty and the Role of Relationship Length
Naveed Ahmad; Nadeem Iqbal; Mansoor Ahmad
International Letters of Social and Humanistic Sciences Vol. 38 (Aug 26, 2014) pp. 70–81
The purpose of this paper is to investigate the management of service quality, customer loyalty and the role of relationship length in Islamic and conventional banks. Data was collected from two sectors i.e. Islamic banks and Conventional Banks...