Search results for author:"Leo_R_Vijayasarathy"
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Shopping Mode Images of Internet & Print Catalogs: Individual Perceptions vs. Important Others’ Perceptions
WebNet Journal: Internet Technologies, Applications & Issues Vol. 1, No. 4 (1999) pp. 24–32
Internet catalogs present a different environment for marketing activities than traditional print catalogs. However, relatively little is understood regarding factors that might influence shopping via Internet catalogs. Previous research on catalog...
Internet Research Vol. 10, No. 3 (2000) pp. 191–202
Findings of an empirical study that compared individuals' attitudes and intentions to shop using print and Internet catalogs suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability,...