Search results for author:"Gwo"
Total records matched: 1 Search took: 0.069 secs
35th Anniversary - SITE 2024 Attendees: if you are looking for papers from this conference, please use this special attendee-only 35th Anniversary - SITE 2024 search
-
A Hierarchy Fuzzy MCDM Method for Studying Electronic Marketing Strategies in the Information Service Industry
Michael T. Tang; Gwo-Hshiung Tzeng
International Academy for Information Management Annual Conference 1998 (December 1998)
In this paper, the impacts of Electronic Commerce (EC) on the international marketing strategies of information service industries are studied. In seeking to blend humanistic concerns in this research with technological development by addressing...