Search results for author:"Becki_Walker"
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Marketing and Selling CD-ROM Products on the World-Wide Web
Becki Walker
CD-ROM Professional Vol. 8, No. 8 (1995) pp. 70–71
Describes three companies' approaches to marketing and selling CD-ROM products on the World Wide Web. Benefits include low overhead for Internet-based sales, allowance for creativity, and ability to let customers preview products online. Discusses...